Education

Masters of Arts: Film Studies
University of East Anglia, 2019
Distinction (4.0 GPA) 

• Academic interests in cultural, social and political representations in cinema, television and media; British cinema; national identity; star studies
• Dissertation on the representation of English identity through stardom, specifically David Bowie as a film star
• ​Research topics on Englishness in social realism and costume dramas, representations of motherhood in the work of Andrea Arnold, Paddington in a post-Brexit Britain and Englishness in stars
• ​Coursework in Film History and Theory, Media Audiences, British Cinema, Women in Film, Transnational Cinema and Queer Studies 

Bachelors of Science: Marketing
Minors: Film Studies, International Studies
The Pennsylvania State University, 2018
3.94 GPA (First Class)

• Marketing coursework in Digital Marketing, Global Marketing, Services Marketing, Marketing Strategy, EU Business Environment, International Business, Consumer Behaviours
• Film coursework in Philosophy: Art and Cinema, Narrative Theory in Cinema and Literature, Advance Film Theory, History of Film
  
• Intermediate French, Accounting, Economics, Supply Chain Management, Analysing Business Industry 

Professional Experience 

Marketing Portfolio: Examples of marketing work completed on a freelance basis for Film East and Reel Connections

Marketing

​Film East 
Marketing and Media Manager

• Nominated for 'Best Marketing and Publicity' at the 2020 Film Society of the Year Awards, presented by the British Federation of Film Societies
• Responsible for the creation and preservation of the Film East brand, gaining an audience and market throughout Norfolk
• Runs the digital and traditional marketing for all events, including in-person and online screenings
• Maintains website and all social media channels
• Writes and edits marketing copy, produces website content and manages all social media accounts
• Received press inquires and interviews from BBC Radio Norfolk, Cinema for All and more
• Received national and international recognition, including acknowledgements from Mark Jenkin, BAFTA-winning director; Paul Mescal, Emmy-nominated actor; Asif Kapadia, Oscar-winning director; and more 
• More information on Film East press.

Reel Connections CIC
Marketing Assistant, Freelance

• Manages the social media presence for Reel Connections, a not-for-profit community art organisation
• Responsible for growing online audiences, seeing a 30% increase since starting
• Schedules and delivers day-to-day running of Reel Connection social platforms, including responding to questions and supporting the online community
• Works with multiple companies, including the ICO, BFI FAN and Film Hub South East, to coordinate the marketing details for pivotal events, including interviews and film screenings, targeted towards young audiences
• Involved with the execution and development of the Intermission Series, bringing young people together from all over South East England during the Covid-19 lockdown
• Responsible for meeting social media goals and increasing awareness and interaction with the Intermission project
• Sold out industry networking sessions with online engagement and increased brand awareness throughout Norfolk​​

Film East social media channels
Facebook                                    Twitter                                           Instagram                                           Website      

Reel Connections social media channels
Facebook                                    Twitter                                           Instagram                                           ​Website

Programming 

Film East
​Programmer

• Manages the not-for-profit film programming company based out of Norwich, UK
• Strives to inspire, serve and educate young audiences by programming film screenings and events of unique and provoking film collections, with an aim to bring young audiences into the cinema
• Interacts with audience members to enlighten and educated them on the importance of art in society and culture
• Works with independent cinemas across the Norfolk region to house screenings and to engage the local youth in culturally relevant activities
• Sponsored by the British Film Institutes’s FAN Network and the Independent Cinema Office in the UK; Film East’s credo is based on each institution’s initiative for community engagement and supporting the arts​
• View Film East's full programme of events 

Norwich Film Festival
Submissions Judge

• Reviews all short films (over 500) submitted to the Norwich Film Festival for consideration
• Judges the films on categories pertaining to production values and creativity
• Decides whether the film should be included in the festival and if it is worthy of award recognition

Curator

"Global Strangers: Existing Between Borders" (2021). Young Norfolk Arts Festival, Norwich, UK. 
Curated film collection of sixteen films exploring the modern migrant experience on screen. View the programme here​. 

"Sky House" (2022). East Anglian Film Archive, University of East Anglia.
Permanent exhibition in UEA's new Art and Humanities building highlighting archived film equipment and material from the East Anglian Film Archive.   

"Marriott’s Way Heritage Trail" (2019). Norfolk County Council, Norwich, UK.
Research on the railway’s impact on local communities, involvement during wartime periods, resistance to
closure and cultural significance from 1880s to 1980s. ​

Editor

Film East Online                                                                                  
Editor-in-Chief

• Commissioning director and content curator for all Film East Online submissions
• Encourages up-and-coming film critics, journalists and creatives to expand their analytical-thinking and relationship with films and society by writing longer-form critical articles
• Provides one-to-one editorial assistant to new writers by giving direct and in-depth feedback, allowing them to better understand film and cultural theory while also improving their writing skills
• View full website

Upper Ground Production                                
​Editor-in-Chief / Writer

• Founder of the online site uppergroundproduction.com, a British film and television blog
• Wrote, edited and curated weekly posts featuring scholarly analyses of film and television, as well as reviews and topical opinion pieces on current events in the British and American entertainment industry
• Managed social media optimisation (Twitter, Tumblr, Facebook, and Pinterest) and digital marketing (SEO, Google Analytics)
• Received over 10,000 page views and 3,500 unique visitors every month

Concrete Newspaper                                           
Film Editor

• Curated and published film content in Concrete’s art and culture magazine, Venue, and online, drafting content that pertains to analysing the cultural, social and political importance of film
• Worked directly with student writers to improve their writing style and content through editing notes and one-to-one teaching​
• Produced and starred in monthly podcast about the philosophy of film and television
• Winner of ‘Best Programme of the Year’ by BBC Radio 4 Today Student Journalism Awards; runner-up for ‘Best Publication of the Year’

Production

Turtle Canyon Media Ltd.
​Intern                                                              

• Worked closely with head producer, director and development officer, both on set and in the office, during all stages of the filmmaking processes
• Received screen credits as: editor, production assistant, third assistant director, sound designer, sound operator and performer
• Assisted in producing, marketing and launching new online streaming service, NextUp Comedy; featured in The Guardian and The Sunday Times
• Managed marketing of films and corporate projects through traditional marketing channels, as well as social media
• Edited the short film “One More Night” and promoted it through national and international film festivals, gaining viewership and award recognition for the film
• Performed marketing research in areas of film funding, market demographics and film distribution

Presentations and Conferences 

Lecturer. Working-Class Girls: Gender, Class and Stereotyping in British Cinema. Feminist Art Lecture series for The London Drawing Group (webinar). 12 July 2021.

Presenter. David Bowie is the Englishman from Mars: An Examination of Englishness through Stardom. International Conference on Film Studies: "(De)Constructing Narrative Identities” at Birkbeck, University of London. 8 February 2020.

Presenter. Queering the Aristocracy: The Queering of Aristocratic Men in Edward Berger's Patrick Melrose (2018). Critically Queer Symposium at University of East Anglia. 7 May 2019.

Attendee. Woman with a Movie Camera Summit at British Film Institute. 22 June 2019 and 16 June 2018.

Press Accreditation  

Toronto International Film Festival (TIFF): 2022
BFI London Film Festival: 2020, 2019
Raindance Film Festival: 2020
​Norwich Film Festival: 2020
BFI Flare Film Festival: 2022, 2021

Sales

University of East Anglia
​Sportspark Membership Advisor

• Responsible for the preservation of current and attraction of new members to the Sportspark organisation
• Maintained and exceeded monthly sales goals for memberships and cash in-flow set by upper management
• Worked in partnership with the customer service and marketing departments to produce services that will exceed the expectations of customers
• Undertook routine sales calls to ensure current members’ satisfaction with the Sportspark and understand and improve upon any dissatisfaction with the functions of the centre
• Acted as the first face new members will experience, ensuring that my salesmanship represents and portrays the brand and ethics of the entire Sportspark organisation

The Beach Life Gallery/ Bethany Fine Arts Gallery
Gallery Manager and Advisor 

• Manages gallery sales and interactions with potential buyers
• Utilises one-to-one sale skills and interpersonal relationships to build a client list
• Liaisons between artists and buyers about work, payment and commissions
• Supervises shops during working hours, implementing problem-solving skills should issues arise 

Various retail sales roles including:

• John Lewis & Partners
• Under Armour
• Snyder's-Lance Inc.
• Kohl's Department Store
• Fish Tales: Home Decor  
• Breakers Surf Shop

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